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sell in publicbuilding is the easy part.

you're probably waiting too long to talk about what you're building.

Most people build quietly for weeks.
Then one day they "launch."
And suddenly they have to figure out the product, the pitch, the audience and distribution at the same time.
posting gives the work a deadline.

don't announce it. ask people to roast it.

I could've written:
"excited to announce my new AI-powered…"
Nobody cares.
"please roast this" gave people a reason to actually open it.
make participating more fun than scrolling past.

stop saying "traction." just show me the number.

1 user. 10 users. 10,000 users.
The size of it doesn't matter. Saying the real one does.

A real number is checkable, so people believe it. You don't need to wait until you have ₹1 crore ARR to talk about what's happening.

small receipts > big claims

sometimes your best product is already sitting in your workflow.

I wasn't trying to start another product.
I kept making these little skills because I needed them myself.
Then a few other people asked for them.
So I gave them a domain and shipped them properly.
That's a pretty good validation loop.
pay attention to the things you keep building for yourself.

turns out, indians do buy software.

Almost every paying Bangers Only user I had was Indian.
They had cards.
Payments worked.
Nobody asked me for a procurement meeting.
They saw something useful and paid for it.

So before deciding that "India doesn't pay for software"… try asking someone to pay.

please don't leave here and make a waitlist.

  1. put your thing somewhere people can use it.
  2. put a price on it.
  3. post it.
The number can be small.
Nobody has to care.
Then next week: post week 2.

nobody is waiting 7 weeks for your invite.