# Should this page exist?

Project:
Page or proposed topic:
Decision date:

## Reader
Who is this for?
What do they need to understand or do?
What useful outcome would this create for the project?

## Contribution
What can we contribute from actual work, research, or experience?
Which sources support the important claims?
Which material is still missing?

## Existing pages
Does a current page already serve this need?
Would an update be more useful than a new URL?
Does the subject belong on a different site?

## Decision
Update / create / investigate / hold / reject:
Reason:
Next action:

## After the change
What changed, and when?
Reporting period and filters:
Clicks and impressions:
Relevant queries:
Useful referrals, inquiries, or other outcomes:
What do we know? What are we still guessing?
Next check and next decision:

Guide: https://www.tushaarmehtaa.xyz/seo-aeo

## Technical check

- Confirm the important content is present in the server response or rendered page.
- Check links to the page, status code, redirects, canonical, sitemap, and indexing instructions.
- Compare local checks with Google URL Inspection where available.
- Inspect the actual mobile page and working product inputs.
- Validate structured data against the visible facts and the supported feature requirements.

## Search Console comparison

Website/property:
Search type:
Actual start/end dates (not the download date):
Query/page/country/device filters:
Comparison period of equivalent length:
Clicks:
Impressions:
CTR (clicks divided by impressions):
Known changes and dates:
What the export does not tell us:

Do not add overlapping windows, average daily CTR percentages, or assume visible query rows cover all clicks. Page-level and property-level totals can differ.

## AI-answer observation

Question:
Service and available settings:
Date:
Brand named in the question? Yes / no
Mention:
Citation and destination URL:
Description accuracy:
Referral or conversion, if measurable:
Next check: