Aroleap
2025 · Research and scripts
20k → 40k Instagram followers
Where it started
Aroleap builds home gyms and is backed by Shark Tank and Rainmatter.
What I did
Research, scripts and creative direction.
- Read medical papers, listen to scientific podcasts and trace each claim back to its source.
- Write each script for speech, with one angle and visuals that carry the point.
What changed
- The Instagram account grew from about 20k to 40k followers while I wrote for it.
Figures from my September 2026 portfolio record.