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Death of PC × Nothing

2025 · Channel launch

0 → 50k Instagram followers in under a month

Death of PC × Nothing on Instagram

Where it started

I joined while Death of PC was still an idea: what if people could use their phones for most things? The tone had to stay premium, contrarian and design-first.

What I did

Concepts, scripts and creative direction, with Nothing’s in-house team.

  • Planned concepts each week and wrote the scripts.
  • Built every post to stand alone and still serve the larger argument about what a phone could replace.

What changed

  • 0 → 50k Instagram followers in under a month.

Figures from my September 2026 portfolio record.

View Death of PC on InstagramHow I approach a short video