Death of PC × Nothing
0 → 50k Instagram followers in under a month
- My part
- Concepts, scripts and creative direction, with Nothing’s in-house team.
- Period
- Channel launch
Situation
I joined while Death of PC was still an idea: what if people could use their phones for most things? The tone had to stay premium, contrarian and design-first.
What I did
- Planned concepts each week and wrote the scripts.
- Built every post to stand alone and still serve the larger argument about what a phone could replace.
What changed
- 0 → 50k Instagram followers in under a month.
Figures from my September 2026 portfolio record.