Death of PC × Nothing

With Nothing’s team, I developed concepts, wrote scripts, and shaped the channel’s post-PC voice. The challenge was to make the idea worth following while keeping Nothing’s premium, contrarian, design-first tone.

Each week, we planned concepts and worked through the scripts. Every post had to tell a story on its own and still belong to the larger argument about what a phone could replace.

The channel reached 50k Instagram followers from zero in under a month. My part was the writing and creative direction, in collaboration with the in-house team.