Featured Work
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Built Nothing's "use phones for most things" narrative from zero to 50k followers in under a month.
Joined when it was just a loose idea. My job was to turn it into something people actually wanted to follow. keeping Nothing’s premium, contrarian, and design-first tone intact.
Each week, I worked with the in-house team to plan concepts, write scripts, and make sure every post tied back to the bigger "post-PC" story.