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Builders Central × Zoho Creator

Content consultant · Nov 2023 to Apr 2026

Instagram
2–3k → 241k
YouTube
10k → 176k
Scripts
200+
Builders Central × Zoho Creator on Instagram
The account on the way up, captured at 96k.

Where it started

When I joined, the Instagram account had about 2–3k followers. The channel hadn't found what people would come back for.

What I did

I worked with a small team through YouTube as a Service. Everything before the camera was mine: the idea, the research, the script, the technical demo and the presenter brief. So was everything after it: the edit notes and the final review. A separate team filmed.

We tried short videos, longer explainers, contests and giveaways. Growth was steady for six months. Then some reels started reaching 500–600k views on an account with 20–30k followers. We followed them: more no-code stories, then AI.

Nov 2023 · 2–3kmonth 6 · 20–30k241k
Instagram followers. Three recorded points. The line between them is drawn, not measured.

What changed

  • 200+ scripts across short and long-form.
  • Instagram: 2–3k → 241k followers.
  • YouTube: 10k → 176k subscribers.
  • After six months of steady growth, some reels hit 500–600k views on a 20–30k account.

Figures from my September 2026 portfolio record.

View Builders Central on InstagramThe writing process behind recurring work