Builders Central × Zoho Creator
2–3k → 241k on Instagram · 10k → 176k on YouTube
- My part
- Content consultant through YouTube as a Service.
- Period
- Joined November 2023 · 18 months
Situation
The Instagram audience was roughly 2–3k and the channel had not found what people would return for.
What I did
- Owned ideas, technical research, scripts, demos, presenter briefs, editor direction and final review. A separate team filmed.
- Tried short videos, longer explainers, contests and giveaways, then moved toward no-code and AI stories.
- Rewrote the research, hook, script and editing brief after each finished video showed what worked.
What changed
- 200+ scripts across short and long-form.
- Instagram: 2–3k → 241k followers.
- YouTube: 10k → 176k subscribers.
- After six months of steady growth, some reels hit 500–600k views on a 20–30k account.
Figures from my September 2026 portfolio record.