Karthik Sridharan × Flexiple
45k → 90k+ LinkedIn followers · 40k → 60k on X
- My part
- Social media manager. Founder content across three accounts.
- Period
- Joined September 2023
Situation
My first full-time job after college and my first recurring founder-content programme. Accounts: Karthik, another co-founder and the Buildd brand page. Karthik had about 45k followers and good ideas, but the posts lacked context and situations readers recognised.
What I did
- Kept about 75% of the mix for structured insights and 25% for corporate jokes, appreciation posts and founder breakdowns.
- Wrote each post around a specific person, problem and point of view.
- Wrote tweets and threads and worked on collaborations.
What changed
- Posts went from about 120 likes to 2–3k regularly. One crossed 25k.
- Founder-led content reached 5M+ monthly organic impressions.
- Inbound calls rose from 1–2 a day to 60–70 a day at peak.
- The Buildd page passed 15k+ followers. The other co-founder’s page grew at a similar rate.
Figures from my September 2026 portfolio record.