Karthik Sridharan × Flexiple
Flexiple was my first full-time job after college. I had already worked with OWLED Media, Nintee, and Dezerv, but this was my first role owning a recurring founder-content programme.
- My part
- Social media manager · founder content
- Period
- Joined September 2023
I joined as a social media manager in September 2023. I worked on Karthik’s personal profile, another co-founder’s profile, and the Buildd brand page.
Karthik had around 45k followers. He had useful leadership ideas, but the posts needed more context, humor, and situations people recognised from their own working lives.
We kept about 75% of the mix for structured insights and used the other 25% for corporate jokes, appreciation posts, and founder breakdowns. The writing became more specific about the person, problem, and point of view.
Posts that previously received around 120 likes began reaching 2–3k regularly. One crossed 25,000. We also saw more inbound interest as the founder’s work reached a larger audience.
Alongside LinkedIn, I wrote tweets and threads, worked on collaborations, and kept testing ideas. The useful part was finding patterns we could explain and adapt to the next post.
Audience and business results
- Karthik’s LinkedIn audience grew from 45k to 90k+ followers; his X audience grew from 40k to 60k.
- The other co-founder’s page grew at a similar rate.
- The Buildd brand page crossed 15k+ followers.
- Founder-led content reached 5M+ monthly organic impressions.
- Inbound calls grew from 1–2 a day to 60–70 a day at peak.
Figures from my September 2026 portfolio record. Screenshots may show earlier milestones.